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How to Capture Captive Audiences With Content

Content Marketing Institute

How often have you sat in a reception room and encountered boring brochures, outdated magazines, and a TV screen showing a 24-hour news network or the latest episode of The Price is Right? Specially produced or curated content to air on screens. TIP: Don’t forget printed content. Email signature lines.

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6 Ways Curated Content Can Help Grow Your Small Business

Scoop.it

But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Enter content curation. Content curation keeps your content pipeline running and your calendar active. Content curation is more than content sharing.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Here are the five biggest trends you need to know.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Here are the five biggest trends you need to know. [If

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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

Create and curate content to fill in the gaps Now that the gaps in your content have been identified, you’ll need to fill those gaps by either creating content or curating it. So, consider curating some of the content you need to fill the gaps. Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report.

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Primary vs. Secondary Sources: How to Vet, Cite and Use Sources in Content Marketing

ClearVoice

The information they share comes directly from research labs, published studies and niche experts in the medical field, so I know I’m curating the most insightful, original data that I can as a researcher. Lean into these options when crafting case studies, customer testimonials or first-person accounts for your audience.

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Best Metaverse Marketing Agency: Top 10 Choices for 2022

Single Grain

Metaverse Marketing Stats. Metaverse Marketing Stats. As metaverse marketing is starting to be adopted by some top-tier organizations like Microsoft, Apple, Facebook and Roblox, it is worth noting some key metaverse advertising stats: Metaverse marketing is expected to reach $783.3 Case Studies.