KoMarketing Associates

AUGUST 29, 2017

However, using the “Analytics” label can help you narrow the content to just those posts that are more relevant to your GA education. Often duplicated from Twitter (or vice versa) but offering a cleaner view into Google’s own content, the Google Analytics Google+ page should not be overlooked as a resource to learn GA.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Take lead generation, for example. There is no one answer.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

JANUARY 15, 2019

To learn more, we spoke to Julie Neumann , former head of content and brand marketing at TrustRadius for additional insight. different sources of information during the buying journey — why do you think this is the case? More than 60 percent of people said they use product demos to make their decision.

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Case Studies. The above stat offers two different valuable nuggets of information for B2B tech content marketers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Each of these visits and interactions with the brand builds awareness among the customer base.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120