Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

Zoominfo

JUNE 10, 2018

Schedule a product demo. Here are a few ways to give a top-notch product demo: Personalize it. Your prospect doesn’t want to see a general demo; they want to see a demo tailored to their specific needs. Avoid talking about yourself during the demo. Leverage customer testimonials or case studies.

Pricing 239

Pricing Price Case Study Case Studies 239

Webbiquity

NOVEMBER 10, 2020

Mismatched Content Type Priorities. Both vendors and buyers use demos and vendor/product websites. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? Or are we engaging with well-nurtured leads who are ready for a demo? Watch/Book Demo. This can be a consideration- or decision-stage CTA, depending on the nature of the demo.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Smashmouth Marketing

OCTOBER 1, 2021

Once you do have everything primed and ready to go, and you have secured a great Content Syndication Agency to generate your high-quality MQLs, then it is time to start nurturing leads. Generate How-To Content: Maybe one of your leads needs a quick-fix, and you happen to have a solution for them. Top Ways to Nurture Your Leads.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? The value of video content goes beyond just attracting new eyes to your latest product or service. Customers are attracted to video content because they want to be shown, not just told, about a topic, product, or service. case studies. how-to videos. social clips.

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

ClearVoice

MARCH 24, 2023

This guide will explore BOFU content and the best practices to implement. TOFU vs. BOFU Top-of-the-funnel content is the first stage of the customer journey. TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Zoominfo

JANUARY 26, 2021

The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. This involves creating content for a variety of different personas.

Enterprise Management 189

Enterprise Management Lead Generation Lead Ranking Lead Scoring 189

Envy

JULY 31, 2017

PPC to amplify content marketing efforts. Aqua didn’t skip any steps when building their content strategy, and creating ‘pitch-perfect’ messaging was an essential first step. Step 3: Content and social media strategy. Establishing a social presence by: Continuous analysis of ecosystem content and social media activities.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Give them a product demo. Share Case Studies.

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Customer needs are a moving target, and so are personas.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. In B2B SaaS, this is more complex.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? What Does a Content Syndication Partner Do? Looking at a brief overview, content syndication is simply, syndicating content.

Vendors 110

Vendors Research Top of Funnel Tips 110

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. “Before Divvy came along, the content team and the marketing team in general were very siloed.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Incorporating both hard and soft CTAs into your content is essential.

Top of Funnel 90

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 90

SmartBug Media

AUGUST 24, 2021

Content personalization is not a new concept. If you’ve used a personalization token in an email, you’ve at least done some content personalization. If you’ve used a personalization token in an email, you’ve at least done some content personalization. Personalize Your Website Content. Target Ads Based on Company or Role.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Enablement practitioners, you are the solution to this content chaos. With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Now let’s dig deeper.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

ClearVoice

JULY 17, 2023

The financial industry heavily relies on content marketing. Quality content can drive brand awareness, educate audiences, and attract high-quality leads. However, not every piece of content or every strategy yields that kind of impact. It’s important to closely monitor content marketing success.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

SalesGrape

SEPTEMBER 17, 2023

ABM involves identifying key accounts , understanding their needs and pain points, creating personalized content and experiences, engaging with decision-makers at those accounts, and measuring the success of these efforts. Example: A B2B software company tracked the number of demos requested by target accounts through their website.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68