It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. Filling this need for information with compelling, high-value content, a vendor can not only have successful social conversations with prospects, but also high-quality leads that fill the funnel. This call to action then links to a form page people have to complete before gaining access to the next content asset. Great question. MORE >>

One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. Your conversion is likely to suffer if the content fails to address the pain points of your target audience. It is only when you provide content (text, videos, white papers, case studies, demos, testimonials etc.) Remember the old US Army commercial – “Be All You Can Be?” Source: Wikipedia ). MORE >>

quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well.  Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Social sharing buttons and badges need to be included in the header of your content landing pages or even within the white paper itself (which takes some extra programming). Content Syndication. Video. MORE >>

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.  Website Content Strategy. MORE >>

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.  Website Content Strategy. MORE >>