Trending Sources

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Time to get relevant!

At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz

Blue Focus Marketing

With Verse, IBM offers organizations an all-in-one tool for communication, content sharing, and scheduling—and all powered by Watson. Once created, relevant team members are accessible with a click, each with a digital summary of what they have worked on together and links to useful content shared between the two. This theme echoed throughout the conference halls.

Self-Discoverable Demos Using Videos in Interactive Content

ion interactive

B2B buyers want to self discover more and more in a journey that’s as digital as they can make it. I’ve been in the software business since the late 90s and it used to be that driving prospects to register for a demo was a top draw and priority. Several months ago we looked at diminishing high-funnel returns from demo registrations as a proportion of buyer interactions.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. Promote Your Content Among Key Influencers. Content. contently.

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How to Power Your Sales Funnel With Video Content

It's All About Revenue

Video can power your sales cycle at every step of the buying process, but not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines what kinds of videos you’ll want to have prepared and when to serve them up to your audience. Top Of Funnel Video Content. Late-Stage Content . Video Is Just One Piece.

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The Revised Approach to Content Distribution

It's All About Revenue

Our strategies for delivering content must continue to shift as we gain insight into what drives success and what falls flat. If you're not constantly testing and tweaking your content distribution strategy , you're going to miss out on new opportunities to drive revenue for your business and cultivate relationships with your prospects. Content Marketing Content Planning

Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

It's All About Revenue

The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right approach? Start with a simple content map. When it comes to content, one size does not fit all.

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How to Define The Content Marketing Metrics that Matter

It's All About Revenue

Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. These are the common refrains heard at every marketing conference and around the table in any marketing department that has adopted a content strategy. Content MarketingAdmit it.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Fortinet.

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Content Marketing Street Cred: 7 Marketers Share Their Secrets

CMO Essentials

Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content? Brand & Content Trending

Content’s Role in an Account-Based Marketing World

bizible

We’re a marketing team of 8, with 4 content ninjas, which is an unusually high ratio. As we’ve moved to be primarily account based, how has our content approach changed to keep the team productive? Content as Part of an Inbound Model. Before we get into account-based marketing, it’s helpful to know how content was a part of our inbound model. Persona Relevancy.

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies? The Solution : Content That Educates. The Solution: Content That Speaks to Different Audiences.

How to Fail at Content Marketing? Make it Advertising

Act-On

Often that solution takes the form of customer-focused content. spend a lot of my time helping companies develop content marketing campaigns. At At some point, I always end up having to make the same point in nearly all of these efforts: Stop trying to advertise in your content marketing. We all know about content marketing. The origins of content marketing.

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. Using Social Media for Content Curation. Scoop.it

Stop Making Average Content: How to Make Remarkable Content Without the Risk

Visually

There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to. You have to write a certain number of blog posts per year, you have to design this infographic, you have to make this demo video. Then there’s remarkable content. It’s expensive. It’s scary.

Meet the New Engage (and introduce your audience to awesome content)

Visually

Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by  CMI and MarketingProfs ). How can you ensure that your content efforts resonate with your audience?

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. 

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The 2 Things You Must Nail For Lead-Generating B2B Content

B2B Marketing Insider

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action. For successful lead generation content, here’s what marketers need to keep in mind:  Remarkable Content Is Solution, Not Product Based.

When Should You Put Content Behind a Form?

Sales Engine

A common issue with content creators is when to gate content and when not to. If you’re just starting out with content marketing and need to generate traffic to your site, it probably makes sense to have most of your content un-gated so you can build some following and brand awareness. First and foremost, the content that is gated must be good and it must add value!

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Can you DIY? How and When to Update Old Video Content

Vidyard

With all the content you produce, it’s inevitable that some of your content may end up out-of-date as well. Refreshing your video content can help you save oodles of time and money. It can also be a simple way to re-align content with new messaging or a way to re-engage your audience. What type of video content should you refresh? Blog Content Marketing

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. There’s an even bigger difference between an editor and a content marketer. The Result. 2014).

6 Tools for Turning Content Consumers into Customers

It's All About Revenue

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. Content Management Systems. Social Monitoring. Lead Scoring.

Five Ways to Create Content that Motivates Prospects to Action

LeanData

Guest post by  Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision. In Who says content can’t sell?

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Leverage Surveys.

The Content Hub: The Strategy 60% of Top Content Brands Are Using

Kapost

You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. The Research: What the Top Content Brands Do.

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

Are you overwhelmed thinking about how to launch a content marketing marketing effort? The interest in content marketing continues to grow. In the latest B2B Content Marketing Benchmarks, Budgets and Trends (North America) study from Content Marketing Institute and MarketingProfs , 86% of survey respondents reported using content marketing. Don''t be.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads.  I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.  An example of our SEO and content director integration is when writing meta tags and meta descriptions.

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How to Create Unique Content for Your Industry

Opentopic

Let’s start off with a hard and ugly truth—writing industry-specific content that hasn’t already been written about is pretty impossible. The secret though isn’t making new content, it’s making unique content. So how do you create unique content that actually gets attention? 1. Content is not meant to do this. Content Marketing content creation content strategy

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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Content and Pay Per Click – Using them Together for Success

Vertical Response

With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Writing and producing content that speaks to your target audience is a fantastic way to get your name out there and build trust with potential customers. All rights reserved.

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Content Marketing Spotlight Series: A Q&A With Ian Cleary

Opentopic

This week’s Content Marketing Spotlight series features Ian Cleary , founder of Razorsocial who help companies get results on social media through the smart use of tools and technology. Your website, Razorsocial, is dedicated to helping marketers find the right tools and technology to support content marketing (social media, blogging, analytics and more). Is there a basic set of needs that every content marketer should meet in their a marketing technology tool set? If no, how does the content marketer identify their unique set? Our core content comes from our blog.

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” ” A couple reasons for these content marketing tactics are: 1. ” Develop buyer personas. 

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action. " For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent

Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again. 25 Newsletter Content Ideas.

4 Essential Tips for Navigating the Content Planning Roadmap

Hubspot

Content planning is a similar undertaking. Want to ensure you''re delivering the right content to the right people at the right time? Pair your content planning with the three stages of the buyer’s journey. The quick guide below will show you how to do just that and get well on your way to creating your most successful content to date. 1) Pinpoint the Route. Awareness.

Maximizing the Effectiveness of Content Personalization

Synecore

In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy. Building Blocks of Content Strategy. Takeaway.

3 Ways to Link Smarter to Boost Your Content Value

Opentopic

Want to deliver content that goes above and beyond the words in your post? It’s an often overlooked technique to harness the power of content marketing by building more goodwill with readers and establishing your credibility as a thought leader. Also, the visual cues of those hyperlinked blue phrases tell readers they’ve come across an important piece of content. Here are three tips for savvy linking: 1) Use content linking to offer more service to your reader. The utility of content marketing is to engage potential clients by delivering something relevant to them.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). Which of your buyer personas are you trying to target with this content?

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

Content Personalization: How Much Is Too Much?

Hubspot

Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post , The New York Times , and other major media channels all provide recommended content for users. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". intermediate content creation

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. The High Clickthrough Rate Game for Content Remarketing. About Ad Fatigue.

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]

CMO Essentials

This is the second in a series of three articles addressing synchronizing content and channels. You may recall that content needs context and that the context is the customer’s buying journey. The final article will wrap up the series with a discussion on how content and communication channels must all align within the buying journey. Map the Journey and Lifecycle.