Webbiquity
JUNE 28, 2022
Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.
Marketing Insider Group
FEBRUARY 22, 2023
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.
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Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions.
NuSpark Consulting
JUNE 1, 2018
Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey. From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel.
Marketing Insider Group
JUNE 22, 2020
Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. And 90% trust what other customers say about a company over what the company says about itself. Source: BrightLocal.
Adobe Experience Cloud Blog
JANUARY 22, 2020
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?
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