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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. A word-of-mouth recommendation from a trusted friend is 50 times (i.e.,

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies' Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Only time will tell….

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Grow your brand without advertising

Kevin Indig

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

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Marketing Must-Do's For Helping a New Educational Program Take Off

Hubspot

Research social media to hear from students enrolled in similar programs, or talking about enrolling. Does any aspect of the program lend itself to a creating a microsite? Community newsletter(s) to students, faculty and alumni → get your word of mouth network going! Set up program page within school website.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone?