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B2B Marketers Go for a Win with Customer Retention

Marketing Interactions

Given the use case, what dimensions of value are important to your customer? This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling.

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What’s your company’s Return on Know-how?

Integrated B2B

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Find out how many subject matter experts (SMEs) there are in the company. To uncover this potential, begin by asking questions.

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Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

How many more downloaded case studies are you hoping to obtain? How many more products are you looking to sell? Cross-sell or upsell your product/service? Establish yourself as a subject matter expert (SME)? How much are you aiming to increase traffic to your blog? Engage influencers in your space?

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What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

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How to create demand for your offer and increase sales from your ideal customer

Rev

Well, unless you’re selling a revolutionary product with no competition, you’ll quickly find out that that’s not how things work. Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel.

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Business Development Team Structure

Hinge Marketing

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. Case studies were commissioned, but did not provide all the proof needed. in incremental benefits. •

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