Hinge Marketing

SEPTEMBER 9, 2020

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

Business 127

Business Lead Ranking Enterprise Management Work Management 127

The ROI Guy

APRIL 21, 2010

Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. Case studies were commissioned, but did not provide all the proof needed. in incremental benefits. •

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

ClearVoice

SEPTEMBER 6, 2022

The concept assumes that someone less familiar with your brand will start at the top of the funnel with more generalized information and softer selling while working down to the more targeted sales strategies implemented at the bottom of the funnel over time. This is not the place to create a hard sell. Middle-of-funnel marketing.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? The goal of an ecommerce site is to sell.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76