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What Is a Customer Service Star? Find Out What Top Trailblazers Told Us

Salesforce Marketing Cloud

“A Service Star understands what I’m doing on a day-to-day basis and can offer advice and listen to me talk about issues,” said Christina Nava, director of Salesforce strategy at Gaggle. Solve problems fast Encountering a roadblock in your customer service strategy ? Trailhead never disappoints me.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. The length of your trial period impacts your free-to-paid conversion strategy.

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8 key tips for marketing to existing B2B customers

Tomorrow People

But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. The length of your trial period impacts your free-to-paid conversion strategy.

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Marketing to C-suite Executives

Hinge Marketing

“I’m not familiar with your firm,” he explained, “But by the time a fourth person left a copy of your research study on my desk, I figured we needed to talk.”. He explained their current dilemma and how our study had spoken so directly to their business challenge and how it could be solved. And talk we did. The bottom line?

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Scaling every stage of your ABM Program with Insight

Business Brainz

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. Particularly at the earlier stages of the ABM Program, the inclusion of insight is necessary as it forms a strong knowledge base.

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Why your company could be wasting money, and you’d never know

GreenRope

I want to share a few key strategies that we and our clients use to minimize waste. Strategy #1 - Define process in your business. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers.