Map of the B2B buying process
Savanta
JANUARY 25, 2017
That means that in around 8 out of 10 cases, the winner has already been preordained and the sale is theirs to lose. 51% suggest advertising in trade media. Indeed, 52% of B2B buyers dislike suppliers who use telemarketing to target them and 35% dislike those who reach out directly through social media.
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