Six strategies behind the trend in B2B client conferences
Biznology
SEPTEMBER 3, 2015
Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Here’s why B2B companies are jumping into proprietary events. Uninterrupted face time. No distractions, just 100% client attention.
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