Remove Case Studies Remove Consulting Remove Event Marketing Remove Trade Show
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Six strategies behind the trend in B2B client conferences

Biznology

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Here’s why B2B companies are jumping into proprietary events. Uninterrupted face time. No distractions, just 100% client attention.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. 2) Refine Your 30-Second Pitch.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you send via email?

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number.

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B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

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B2B Lead Generation Blog: The halo effect and lead generation

markempa

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " This idea is already in lead generation playbooks for most of the largest consulting firms. One way to start relationships with professors is to find those that have their own consulting practices.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

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