Seismic

OCTOBER 25, 2022

In fact, a study from McKinsey and Company found that revenue teams waste 20% of their time looking for answers to help them close deals and support customers. A study from McKinsey found that 71% of customers expect personalized content. New tools for personalization. Personalization is a difference-maker for buyer engagement.

Planning 52

Planning CPO Content Training 52

Mereo

JANUARY 27, 2021

In the case of Trillium Software, the leadership engaged Mereo’s expertise to help develop and validate their solution strategy. If you do not believe me, I will direct you to the Airbus 380 case study once more. A third-party expert can help you avoid office politics, individual biases and oversights.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

PathFactory

JUNE 24, 2021

We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. B2B marketers have a major content ROI problem. Almost everything we create is diametrically opposed with the way buyers actually behave. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

Hubspot

NOVEMBER 7, 2018

They inspire case studies, jokes, and Halloween costumes. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” But I’d bet you could tell me which brand each phrase belongs to. The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands.

Paid Search Agency 67

Paid Search Agency Cost Per Thousand Ads Cable 67

Webbiquity

JUNE 6, 2011

Visit Frank’s blog , The Sword and the Script, a blog that studies the application of marketing, PR and social media. He was featured in a Harvard Business School case study “ HubSpot: Marketing and Web 2.0 “ He enjoys talking about marketing, appears frequently as a marketing speaker and blogs at blog.hubspot.com.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100