ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification?

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

AUGUST 18, 2015

Marketing automation has forever changed the way B2B marketing is conceived and executed. Developing a comprehensive Demand Generation Strategy is not a simple task. Contrary to what you might want to believe, your demand generation program isn’t about your company. Assuming you know your buyer-.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Vidyard

JANUARY 17, 2018

We were lucky enough to grab some time to chat with him recently and get his thoughts on the changing marketing landscape. During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly. The post Are Things Changing in the World of Demand Generation?

Demand Generation 87

Demand Generation Demand Generation Account Based Marketing 87

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Marketing Automation Platforms.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Metadata

JUNE 10, 2021

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers. San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

Demand Generation 120

Demand Generation Work Management Marketing Management Lead Management 120

ANNUITAS

FEBRUARY 5, 2015

However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Learn your market, your customers and your competition. Well, it’s not a marketing strategy until you stump the marketing automation platform.

Demand Generation 100

Demand Generation Rules Demand Generation 100

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. sigh**) The system also provides a solid set of standard capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

xiQ

SEPTEMBER 25, 2019

Multichannel Marketing. xiQ provides complete campaign execution and email marketing capabilities including list management. Integrate with your existing marketing automation and CRM toolset. Generate RSS and PDFs to push through your own marketing channels. Learn More. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

ANNUITAS

SEPTEMBER 11, 2014

However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Learn your market, your customers and your competition. Well, it’s not a marketing strategy until you stump the marketing automation platform.

Demand Generation 100

Demand Generation Rules Demand Generation 100

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It also helps marketing become a more predictable and measurable revenue producing function. When using marketing automation at scale, several platform attributes become critical.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. VEST Report. Less is more, I suppose.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JANUARY 8, 2009

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

JUNE 25, 2008

My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. Systems for that might succeed even though advanced integration between sales and marketing is the long-run trend. And, my car hit a deer. I hit a deer last Thursday while driving to Boston for the Sales 2.0 conference.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Automation Platform (MAP). Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. Capabilities in these areas tend to be adequate but minimal.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 3, 2009

The campaign schedules are often derived from the update schedules of the lists that feed the campaign. Neolane is scored with a half point because it allows stage-level schedules but can be configured to hide the capability. Define campaign schedules only at the campaign level, not for individual steps. Simple 2 4 4 6 6 2.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.

Leads 83

Leads Lead Marketing Qualified Leads API 83

Customer Experience Matrix

AUGUST 13, 2010

IBM announced this morning that it was purchasing enterprise marketing automation leader Unica for $480 million, more than double the company’s current stock market valuation. As I discussed in my own post on industry consolidation , Unica belongs to the class of marketing systems that serve consumer marketers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? I take this as evidence that marketers are demanding more sophisticated reporting from their vendors, and suspect further improvements are on the way. -

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

sagefrog

JANUARY 3, 2024

Launched a New Website In June, we launched a clean and crisp new website to enhance its user-friendly interface, weave in updated branding elements, and share valuable B2B content with fellow marketers.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Customer Experience Matrix

JUNE 16, 2010

Summary: here are some checklists to help select a marketing automation system. On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120