CAN-SPAM Opt-in Privacy Protection Service 
Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.
Martech
OCTOBER 30, 2023
Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.
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Navigate the Channel
JULY 12, 2023
Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!
Navigate the Channel
JANUARY 3, 2024
These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Tools like email verification can help you maintain a healthy list.
Martech
SEPTEMBER 29, 2021
Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?
Litmus
JUNE 28, 2021
It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? When to do an email marketing check-up.
Aberdeen
OCTOBER 17, 2019
The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. The Mistakes You’re Making — and How to Fix Them: Mistake #1: Not Setting Apart from Spam. Mistake #2: Failing to Protect Against Data Leaks. Mass email is a surefire way for your content to be flagged.
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