Adobe Experience Cloud Blog
NOVEMBER 20, 2018
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.
The Effective Marketer
JULY 30, 2012
Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Content Marketing : content marketing is not new , but it is all the hype now.
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distribion
APRIL 12, 2017
Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Study the warning signs.
Online Marketing Institute
NOVEMBER 1, 2010
On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. This blog draws on the heritage of my Forrester research. Posted in Uncategorized.
Adobe Experience Cloud Blog
MAY 8, 2014
A need arises, and the potential customer decides that your product or service addresses that need. That’s why today, appealing to buyers is largely about personalized, customized, responsive marketing. How can you reach that huge chunk of potential buyers in a personalized, customized way when you don’t even know their names?
Hubspot
FEBRUARY 14, 2013
You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.
MLT Creative
AUGUST 1, 2011
You can find the previous entries there ( Part 1 , Part 2 and Part 3 ), and I highly suggest subscribing to their blog. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start.
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