SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Navigate the Channel

OCTOBER 20, 2023

Keyword Frequency Matters But Not as Much as Most Think Plenty of people are unaware that littering web content with important keywords and key phrases can backfire. Otherwise, the site’s search engine ranking will be dramatically lowered due to keyword spamming. How can local businesses improve their SEO?

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

QuanticMind

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Choozle

JANUARY 25, 2022

There are many ways that customers can find your product, thanks to your marketing channels. It can tell you which sequences of touchpoints provide the most return on investment (ROI) and customer sales. You can use this to reallocate your marketing budget. Your guide to attribution modeling (and improving user experience).

Lead Ranking 82

Lead Ranking Top of Funnel Marketing Budget Touchpoints 82

Online Marketing Institute

JUNE 15, 2009

Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important. Give them something they can act on now. Don’t lie or make promises you can’t keep.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

SalesIntel

SEPTEMBER 30, 2022

Before we introduce you to two effective email follow-up and nurture sequences you can use to convert prospects into customers, we’ll explain what an email sequence is and why every lead acquisition manager and sales rep should set up at least one. . This information can help you decide exactly when to touch base with them.

ROI 52

ROI Work Management Marketing Management Case Studies 52