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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

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Shifting from an Interruption to Permission Marketing Model

PureB2B

Before we delve into the drawbacks or benefits of either approach, and how a database of people that have opted-in to receive information about your products and services results in better leads, let’s define our terms. For B2B customers, permission-based or opt-in marketing usually yields stronger leads and, ultimately, more sales.

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13 Types of Emails You Need to Be Sending Your Email List

Optinmonster

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Let’s go! Not in retail?

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

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How to Make a Popup in Divi to Boost Conversions & Leads

Optinmonster

By adding popups to your Divi site, you can create opportunities for your audience to engage with you. In this way, you can grow your email list, increase sales, downloads, event signups, and much more. You can download the plugin from your Elegant Themes account and install it on your WordPress site.

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Hubspot

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. What is a Lead?

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Include Numbers.