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What is a Dofollow Link?

Hubspot

Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest. Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections. What About Advertorials?

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. Broader Q&A communities like Quora provide discussions on a range of topics, many requiring expertise specific to B2B markets (organic and paid ). Owned Digital Marketing Assets.

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The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? While addressing someone as “Dear Sir or Madame” might be proper, it comes across smelling like spam because it’s obvious that you don’t know whom you’re addressing.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Google doesn’t think so either. Link velocity is one of the hundreds of factors included in Google’s ranking algorithm. As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before. But, what is it? How is it calculated? Why does it matter?

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Guest Blogging Services: Filtering Out Poor Publishers for Guest Posting

seo.co

But how to build backlinks with guest posts that won’t elicit the ire of Google STILL remains a topic of perpetual debate. Even Google itself reiterates the need to be wary of third-party metrics. Google’s John Mueller confirms the limitations of third party metrics for determining guest post services quality.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Blame Google. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. If you’re unable to deliver that, it’s fairly likely they will just click back to Google to find a website that can.