article thumbnail

What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. With the right approach, these links can help leverage great content into higher PageRank and better search results.

PageRank 100
article thumbnail

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does PageRank Flow Through Image Links?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Broader Q&A communities like Quora provide discussions on a range of topics, many requiring expertise specific to B2B markets (organic and paid ). But don’t forget industry-specific communities where target markets may visit to discuss relevant technologies and business needs as well. Owned Digital Marketing Assets.

article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
article thumbnail

13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Google released the real-time Penguin 4.0 Gary Illyes confirmed last year that 30x redirect do not lose PageRank. The migration typically comes with known traffic issues while Google figures out you have moved.

SEO 120
article thumbnail

Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120
article thumbnail

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. reCapture by Google.