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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. How can you do that? Get insights ?.

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[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. In this blog you can see top questions and their answers, but check out the full recording for everything covered. Since we can’t rely on opens, what do you recommend?

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Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And with this information?

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The State of Email Marketers’ Tech Stack

Litmus

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

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Email marketing strategy: A marketer’s guide

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Email marketing campaigns can be felt individually in the short term—as well as cumulatively over the long term as part of your overall email program. Spam complaints and complaint rate. See more of the email picture.