Biznology

JUNE 4, 2019

We used to say that multi-touch, multi-media and multi-cycle marketing multiplied results. For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all. How can people get in touch with you to learn more? Your advice, please!

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

JANUARY 3, 2014

Marketers produce campaigns to generate an inquiry, then qualify that interest with a series of outbound communications, and finally pass the qualified lead to a sales rep for follow up. The sales process is also complex, involving not only the face-to-face account rep, but also sales engineers, inside salespeople, and others.

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. A closed loop process. are trying to bring fresh thinking to this process, beginning with the early digital touches.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Biznology

AUGUST 29, 2019

So, going to market through account-based strategies is standard B2B operating procedure, and now newly enabled by various technologies and processes. A useful tool in our multi-touch world. An obvious point that is often forgotten as we crank out campaigns. Works with Outlook or Gmail.

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

AUGUST 16, 2018

But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue. Last-touch attribution. For several reasons, last-touch attribution doesn’t work. Last-touch attribution is really no attribution.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. In essence, they are using last year’s registration as just a list, and not transforming it into a marketing database that allows analytics to improve their marketing campaigns.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80