Avitage

JANUARY 7, 2015

It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

JULY 30, 2012

Marketing momentum in a competitive environment has many similarities. Depending upon spectacular big events to develop marketing momentum is risky and hard to do but not unheard of. The big difference between sports and B2B marketing is timing. The big difference between sports and B2B marketing is timing.

Marketing & Strategy 120

Marketing & Strategy Startups Paid Search Agency Marketing 120

Avitage

AUGUST 6, 2012

The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed. They should be able to do this every day without consuming their day.

Content Marketing 120

Content Marketing Marketing Management Buyer Personas Advertising Agencies 120

Avitage

JANUARY 28, 2016

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. Why is this? There are different purposes and uses for ROI.

ROI 120

ROI B2B Content Urgency Marketing 120

Avitage

FEBRUARY 12, 2017

A Different Approach to Content Marketing Justification B2B content marketers must continually defend budgets and tactics, especially content investments, by proving performance. This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business.

Marketing & Strategy 120

Marketing & Strategy Content Tactics Paid Search Agency 120

Avitage

SEPTEMBER 7, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. Yet marketers currently struggle to produce content tailored even to relatively simple relevance factors, such as specific industry verticals or personas. Sales engagement is essentially a one-to-one activity.

Content 120

Content Verticals B2B Sales Tactics 120

Avitage

OCTOBER 29, 2013

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. Content Marketing Content Publishing Strategy content use case' You can’t do it […].

Content 120

Content Verticals Email Campaigns Planning 120