Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Successful campaigns aren’t broadcasts -- they’re techniques that help your brand reach audiences at key decision-making moments. Human-to-human connections are the heart and soul of marketing.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JULY 17, 2013

Millennials don’t necessarily value the touch and feel of a product -- but rather the ease of acquisition and use of a product. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. In 2013 , CD sales dropped 13%, while digital formats increased 9.1%.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

PureB2B

JULY 26, 2021

Using the inbound technique, which is a multi-phase process, strangers are converted into customers and, eventually, brand promoters. As a result, you need to develop a long-term content strategy that will help you discover and organize your campaigns while also tracking your progress. Content management is a never-ending activity.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Outbrain

NOVEMBER 2, 2020

In any given month, you’re likely running several complex, paid media campaigns on an ever-growing number of channels, comprising multiple ad formats, ad objectives, content elements and targeting tactics. Some of these campaigns are likely organized into multi-touch funnels that span multiple platforms.

Paid Search Agency 26

Paid Search Agency Optimization Multi-Touch Attribution Ads 26

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. email clickthrough rate , as opposed to the 7.3%

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. This post will focus specifically on how and why you should focus on integrating email into your inbound campaigns.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. 16) Closed-Loop Marketing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28