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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” Trying GroupHigh for blogger outreach campaigns. ” Influencer outreach is more PR than marketing or advertising.

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Include video content in your buyers’ journey

Biznology

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

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10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. Who does it well? Like this post?

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

It is the single, most measurable, profitable and predictable activity a business can pursue in digital marketing. PAID SEARCH HELPS ORGANIC SEARCH: In all of the experiences ever witnessed or heard about, it has never been proven spending on search engine advertising (PPC) improves your organic SEO rankings.