Martech

APRIL 25, 2024

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Television marketing 112

Television marketing Planning Paid Search Agency Peer-to-peer 112

Martech Advisor

NOVEMBER 18, 2019

Mobile devices are the hub of Gen Z’s digital life, but other connected devices such as TV and tablet/portable computing also play prominent roles in how they consume and share content. Like all generations, no two are alike. Gen Z is no exception. Learn More: Adapt Your Personas to the Emotional Moment.

Trends 59

Trends Peer-to-peer Paid Search Agency Content 59

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Valasys

JANUARY 9, 2020

According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population. YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do only 48% of searches result in?

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Buffer

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. The always-online audiences of today want to be involved, interact, and co-create.

Social Media 111

Social Media Trends Marketing AI Media 111

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52