Martech

APRIL 25, 2024

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Television marketing 110

Television marketing Planning Paid Search Agency Peer-to-peer 110

Valasys

JANUARY 9, 2020

According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population. According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

chiefmartech

FEBRUARY 9, 2016

This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40