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Competitor mapping: The benefits and how to create your own

Sprout Social

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 108
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Two Prerequisites for Successful Business Growth

Vision Edge Marketing

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Discoverability .

Business 186
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Ready to Return to the Office? 3 Ways to Set Yourself Up for Hybrid Work Success

Heinz Marketing

Do what you can to create two similar physical working spaces to reduce the time you would have to spend adjusting your monitors, cables and other equipment every time. By Brittany Lieu , Marketing Consultant at Heinz Marketing. Love working from home or dying to return to the office? Maybe it’s both? When are your colleagues in the office?

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. These challenges aren’t trivial or easily overcome, either.

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3 Ways to Transform Your Career: How to Become a Salesforce Consultant

Salesforce Marketing Cloud

I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. These experiences eventually led to landing my dream job as a Salesforce Functional Consultant at Deloitte. Trailblazing a new opportunity. 100 points.

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Why Tech Companies Must Be Careful About Change

Convince & Convert

Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding. Additional projects between Stewart and the cable network are expected, and are set to be announced upon confirmation. Entertainment: Jon Stewart is BACK. What has the response been to this comeback?

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How to Market to the New Mass of Influencers

Digital B2B Marketing

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Once upon a time (approximately 1,500 days ago) companies could reach out to influencers individually.