Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Choozle

FEBRUARY 12, 2021

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports?

Buy 66

Buy Cable Advertising Agencies Television marketing 66

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? 7 Benefits of CTV Advertising . And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

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Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. They found that “18 percent of brands have fully in-housed their programmatic media placement, and another 47 percent have at least partially done so.

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to eMarketer , 93% of video watchers in India watch Youtube. Clearly, YouTube is a phenomenon for social media marketers. As much as 80% of the B2C & B2B marketers in the U.S.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. After all, when used in the right context and with the right combination of insights and technologies, data acts as the cornerstone for any successful TV advertising strategy that drives sales. View the original article here.]. consumer market.

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Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Single Grain

NOVEMBER 28, 2023

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. These methods can be more engaging than traditional digital ads, capturing the user’s attention in a novel and interactive way.

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