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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity.

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Full-funnel marketing series: Awareness

Choozle

It is very difficult to convert a customer if they don’t know what your brand is. consumers look for a “Known retailer” when searching for a product throughout their shopping journey, which is why effective brand awareness tactics are critical to lower-funnel impact. What problem does your customer need solved? Connected TV.

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Programmatic Advertising: What You Need To Know

Digilant

It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies.

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Programmatic Advertising: What You Need To Know

Digilant

It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

But now you look at all the different publishers and suppliers who have inventory and news, but also these really high profile events, like you said, March Madness, the Super Bowl, the Olympics. We’re not just selling Sling TV or Roku because you can access all of those different publishers through a partner like Choozle.

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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Originally published July 20, 2015. Although technology and innovative thinking are important components, Netflix owes a lot to the fact that it has found ways to build its brand around the customer and customer preferences. It also helps you build content that fits each stage of the journey they take to becoming a customer.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more. Blogs are powerful business tools.