ClickZ

OCTOBER 12, 2020

The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. So far, CTV devices leading the category with 44.2%

Advertising Channels 98

Advertising Channels Advertisements Advertising CPM 98

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. In 2021, performance-based advertising will continue to lead the game in CTV, supported by Artificial Intelligence (AI) and Machine Learning for enhanced measurement options, optimization, and prediction. The 1950s brought color TV and remote control to life.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Hubspot

NOVEMBER 7, 2018

Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. Broadcast / Cable TV Ad. Cable TV spots are tricky.

Paid Search Agency 67

Paid Search Agency Cost Per Thousand Ads Cable 67

Webbiquity

APRIL 14, 2014

However, just over a third of marketers view each channel as valuable for lead generation. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). B2B companies that blog generate 67% more leads than those that don’t.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65