Connected TV advertising: everything you need to know
Choozle
NOVEMBER 13, 2020
Connected TV (CTV), also referred to as over-the-top (OTT), is ads that can be placed on any TV or device that can be connected to the internet and access video streaming content beyond what is available via the normal offering from a cable provider. Read: What is a good CPM? Why cheaper CPMs aren’t always the best.
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