ClickZ

OCTOBER 12, 2020

The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. So far, CTV devices leading the category with 44.2%

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. In 2021, performance-based advertising will continue to lead the game in CTV, supported by Artificial Intelligence (AI) and Machine Learning for enhanced measurement options, optimization, and prediction. The 1950s brought color TV and remote control to life.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Hubspot

NOVEMBER 7, 2018

Penetration is the number of households who own a TV or subscribe to cable. A coverage map (or just coverage) represents the percentage of households or people receiving a particular broadcast signal within a geographic area. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency.

Paid Search Agency 69

Paid Search Agency Cost Per Thousand Ads Cable 69

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40