Remove Cable Remove Class Remove Communities Remove Trends
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The MarTech fall agenda is live: Wednesday’s Daily Brief

Martech

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? And it’s yet another trend driven in part by the pandemic. For instance, we’re finding out more about this space from the global video network Vevo. Pre-pandemic, their revenue from CTV was 4%.

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Top 9 immersive marketing events of 2023

Martech

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Passes run upward of $3,000 for the official conference sessions.

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Top 10 immersive marketing events of 2023

Martech

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Passes run upward of $3,000 for the official conference sessions.

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Twitch marketing: What it is and how brands can do it right

Sprout Social

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable.

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

They also announced a content bundle partnership with Scribd, which could be an interesting trend to follow as subscriptions become more popular. Much like cable networks began to bundle channels into packages, digital subscriptions could follow suit. Subscriptions and the Platform Puzzle.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. The framework, launched in 1960, has stuck around in business school classrooms, marketing strategy classes, and textbooks alike for years, even making an appearance on Mad Men this season.

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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) Socioeconomic Status (Differences in class, income, and social standing.)

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