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Social media marketing isn’t a popularity contest

Biznology

Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past.

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6 Ways B2B Companies Are Using Facebook

Hubspot

The social network has become a representative sample of the world's population. Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Is Facebook applicable for B2B companies? Absolutely! That has all changed.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I divinity see some comparison between infomercials and social media, but more on the experience side. Maybe sampling and demos on location will fit better. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe. So in my opinion it is more the live experience which will help to sell and share.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. And at the execution level, it’s an important distinction.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. I’m wondering how to combine “Point = Awareness&# with “Focus on Repeat actions/enthusiasts -> Advocates&#. Don’t these collide?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?