Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. [link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. grow - Practical Marketing Solutions , April 12, 2010 The blogosphere is buzzing about the new social media measurement platform SAS Institute Inc. Thanks Chris! announced yesterday.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

APRIL 5, 2010

Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Just 22% decreased spending on PPC ads.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%). Meanwhile, dating websites and virtual worlds (e.g.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 Kobayashi Jay, thank you so much for an awesome post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) With few words and relevant graphics, it enables us to absorb lots of information in a hurry. Tweet This! How do you get there?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 Kobayashi Jay, thank you so much for an awesome post.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth. to be larger than email by 2012 doesn’t hurt, either.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe? Even though the numbers are small, is the Twitter effort worth it?

Twitter 148

Twitter CRM Business Paid Search Agency 148