One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008. Good To See that Apple Cares Use Social Media to Understand Brand Perception Thats an interesting theory. MORE >>

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 39 Social Media Tools I’ll Use Today February 17th, 2010 | Written By: Jay Baer | View Comments Tweet Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. Smart. implement bit.ly MORE >>

fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! Social Media (246). June 2010. MORE >>

Well, for one thing, we’ve all heard the statistics that multichannel customers are more profitable than single channel customers.  Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer.&#   Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. Social media is now blurring the lines between these functions as it becomes incorporated in them all. Post on Google Buzz. Kenyon Blunt. Tweet This! MORE >>

The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you take what we’ve learned so far as integrated marketing, and add social media, paid search, online advertising, mobile marketing, etc., Forrester’s research article titled Marketing Mandate:  Connect the Dots ,  recently called out “integrated marketing as a good thing that rarely happens.”  I often cite the statistic from Forrester that more data was created last year than in the history of the world up until now.  Forrester Research:   Organizing for Interactive Marketing. MORE >>