Martech

APRIL 27, 2022

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Media planning. Why should you care about marketing analytics?

Marketing Attribution 132

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 132

Convince & Convert

FEBRUARY 11, 2010

App stores make it exponentially more efficient to monetize apps. *Device optimization for the various browsers is almost as inconvenient as the app stores. This will change over time, but still represents a near-term hurdle. It’s generally easier for marketers to garner excitement for a native app, though this will change over time.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 10, 2010

Joseph Jaffe Scott Monty Jason Falls BL Ochman Ann Handley Mack Collier David Alston Todd Defren Beth Harte Lee Odden Shannon Paul David Armano Amber Naslund CC Chapman Valeria Maltoni Beth Kanter Danny Brown Spike Jones Olivier Blanchard Gary Vaynerchuk Dave Fleet Diane Hassen Dan Zarrella Trey Pennington Please let me know what you think of the book! (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? Pepsi probably wouldn't have reached me if it wasn't for that particular media channel, which is hyper-focused on my interests. And with social media targeting, advertisers can be that much more efficient with their messages.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 28, 2010

link] Targeting them can increase reach, efficiency [link] Brenna Holmes RT @clarashih: 80% brand impressions come from 16% population- boost your brand by focusing on these key influencers! link] Targeting them can increase reach, efficiency #socialmedia #sm #smo [link] SharpConsultingGroup Where to find your biggest fans (influentials)?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

EveryoneSocial

AUGUST 12, 2020

A good social media plan and calendar can ensure that your content strategy is efficient and that you avoid repeating generic posts every day. Too often, brands look at their social media pages and strategy as just a way to send out content. Be consistently active and engaging.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

SEPTEMBER 21, 2010

I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 18, 2010

When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. I think showing the different questions to ask will help PR firms define overall goals much more efficiently.

PR 162

PR Social Media Paid Content Media 162

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Either way, remember that social media planning is a marathon, not a sprint. Through more efficient social media targeting, you reach your core audience much faster. Maybe it’s more social-savvy customers.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz. We’re willing accomplices in our own marketing funnel.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

Martech Advisor

JANUARY 21, 2020

Digital experience platforms are the latest buzz in the martech space. Social media: Plan your social media activities around your blog’s editorial calendar. Similar to email marketing, you can schedule social media posts for newly published content. This consistency brings in efficiency and reduces errors.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Convince & Convert

SEPTEMBER 23, 2010

Sure you can get by with less, and you will once you learn how to be efficient. Social Media is a significant time investment – in all aspects of the term significant. link] Bill Risser RT @InnovateAZ: Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive.In I loved this post!

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Biznology

JUNE 21, 2019

Keep reading to learn the 7 keys to an effective social media plan that will engage your customers and improve your brand equity as a whole: 1. Get to Know Your Social Media Audience. The idea is to create buzz around your brand so that as many new people as possible can hear about you in the shortest period of time.

Social Media 151

Social Media Media Marketing & Strategy Tips 151

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] Parissa Behnia Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert [link] [link] jaybaer Thank you Ike, for beating the crap out of my straw man statistic. link] jaybaer From an efficiency of effort standpoint Janet, you're right.

Twitter 148

Twitter CRM Business Paid Search Agency 148