markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

DECEMBER 21, 2006

" Related post: Closed Loop Feedback: The Missing Lead Generation Huddle It was interesting to see that according to MarketingSherpas report, marketers complain they dont have the resources to close the loop on their marketing investments.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 3, 2005

« Word of Mouth Marketing relies on reputation not branding | Main | Are you using the Best Lead Generation Techniques? » Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa.

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

JANUARY 4, 2006

Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads. Marketing must fill the void and nurture early stage opportunities. Marketing must fill the void and nurture early stage opportunities.

Lead Generation 120

Lead Generation B2B Sales Lead Ranking Lead Scoring 120

markempa

JUNE 7, 2005

DeLegges interview with Carl Howe comes to the same conclusion, “As more companies begin to see marketing as a quantitative business tool as opposed to a black art,” observed Howe, “ attitudes towards marketing will improve and marketing spending will increase.”

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Ranking 120

markempa

JUNE 7, 2005

As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave. So what else can you do to improve the traction of your website to generate more leads?

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. They should not be used as a command and control system.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

MAY 23, 2005

Survey: CMOs feel the power I often ask CEOs how they measure marketing success. Most CEOs know only one thing about their marketing team - how much they spend on their marketing budget. what is my marketing teams % of contribution to our revenue? what is my marketing teams % of contribution to our revenue?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Online Marketing Institute

NOVEMBER 7, 2010

At the same time, prospects are increasingly spending more time searching for relevant content. Content curation has emerged as a new and powerful way for marketers to seamlessly sift through the flood of content available to prospects. Brands are increasingly competing to get their content noticed.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

MARCH 27, 2005

He writes, "I dont have to spend my day with my head buried in Salesforce.com. Instead Im notified of new leads through a variety of desktop, online, and mobile RSS aggregators." He writes, "I dont have to spend my day with my head buried in Salesforce.com. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

MAY 28, 2005

On last thought, if I became a customer, I would wonder how they could afford to spend money lavishly marketing to me, then haggle with me over percentage points of interest on my lease? " The number one desire for sales people however, is MORE selling time with “sales ready” opportunities.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. We can’t get angry with clients who want a return on the money they spend.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 31, 2010

link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Businesses spend time on money on things that yield them more money. Now They’re Just Sound Bites « Direct Marketing Observations [.] The thought instigator. Is Social Conversation a Myth? convinceandconvert.com) [.]

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. Sales people need to spend their time selling, not building content and messaging. Phone calls such as, “I’m just calling to touch base” or emails that say, “I’m just checking in…” are like saying “Are you ready to buy yet?”

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 8, 2010

Further, mobile users actually spend more time on Facebook, not less. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] Facebook rolled out their iPhone app in August, 2007. MySpace answered in July, 2008 – almost a full year later. Thanks (not) for all the FUD you sell at hefty prices.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

markempa

APRIL 24, 2007

If you spend all that time and energy getting a “first date”, why would you blow it by not remembering important facts about your prospect on the “second date”? If you spend all that time and energy getting a “first date”, why would you blow it by not remembering important facts about your prospect on the “second date”?

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 30, 2007

In his article for Fuel Marketing writer David Ward shares 9 ½ techniques to generate leads without spending too much. In his article for Fuel Marketing writer David Ward shares 9 ½ techniques to generate leads without spending too much.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

SEPTEMBER 23, 2010

How much time do you spend sending, reading, and receiving emails each day? 15 years ago we didn’t spend any time on email. You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas).

Social Media 148

Social Media Media Paid Content Webinar Metrics 148