Convince & Convert

MARCH 4, 2010

Very thoughtful [link] School of Tourism Tourism/Hospitality bloggers take note, blog success is a 'slow march, not a mad dash': [link] [link] Kyle Bailey RT @Tourismstudents: Tourism/Hospitality bloggers take note, blog success is a 'slow march, not a mad dash': [link] [link] camberley Great advice!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides. It makes sharing simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. For a Facebook Page, I’d say the first step is designing a nice landing tab that directly addresses who you are targeting.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. link] Replica Gucci Handbags Why settle for the expensive alternative when you can get designer knock off bags from OEBags at hundreds of dollars or LESS? Ask your customers directly.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 21, 2010

Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. I think first-time bloggers get enamored with the concept of “design.&# Here are the 5 things you should do to turn blog strangers into friends, and keep them coming back.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 7, 2010

(Tweet this review and you’re automatically entered to win a free copy of Delivering Happiness, courtesy of the author, and me) More from Convince and Convert 4 Rules for Email Design in a Cynical World Why Twitter Is the Anchor of the Social Media Team Blogs and the new transparency of communication Convince and Convert Recommends Alexandra (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

FEBRUARY 23, 2010

Sweet-Art Designs? Read Jay Baer.RT @jaybaer: Is Your Social Strategy Proactive or Reactive? link] [link] Markku Kanala RT @jaybaer: Is Your Social Strategy Proactive or Reactive? link] [link] ?Sweet-Art RT @YouBrandInc: RT @jaybaer: Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 6, 2010

[link] [link] Nate Riggs RT @jaybaer: Are you creating social media synergy with a content ladder for your brand? link] [link] Jodi Lebow I wish everything came with a 5 step guide!

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. I think this is a fundamental necessity.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. I conquer – as a B2B social media enthusiast – the points you make are spot on.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 15, 2010

Design 4 Detective Tricks to Find Your Customers in Social Media – [link] [link] Web. Design 4 Detective Tricks to Find Your Customers in Social Media – [link] [link] Web. Design 4 Detective Tricks to Find Your Customers in Social Media [link] [link] [link] Web. 4=wicked smart! 4=wicked smart!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JUNE 2, 2010

[link] [link] John Moore Thanks for sharing this @JayBaer, Do You “Like” How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 20, 2010

Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. link] robinteractive Interesting to see “5.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

APRIL 14, 2010

[link] [link] Todd Youngblood RT @jaybaer: The Key to Social Media Success is Just 2 Letters [link] [link] Trisha Liu RT @AdvertisingLaw: "The Key to Social Media Success is Just 2 Letters" by @jaybaer [link] /via @jmctigue [link] bkmacdaddy designs The Key to Social Media Success is Just 2 Letters – [link] [link] George Butler Bang (..)

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

AUGUST 31, 2010

Here’s my take on a way to design something for real conversation: [link] [link] jaybaer Thanks Bret. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] I try to comment back as often as I can. I actually wrote a post about that a while back, outlining my method for blog interaction.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

AUGUST 26, 2010

I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 19, 2010

is the key to content success (great info-graphic, too) [link] [link] Web Designer SEO RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. [link] Weintraub Adv RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Weintraub Adv RT @jaybaer: Why D.I.S. RT @jaybaer: Killer post by @russhenneberry : Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 20, 2010

[link] [link] Jonathan Ponce RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? link] [link] bkmacdaddy designs Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 8, 2010

Funny, but I'm sure designers would disagree. Funny, but I'm sure designers would disagree. link] jaybaer Since I'm mostly a typist, it's true for me, but sure if you're a designer it's a different story. Especially like the part about the Macbook being a glorified keyboard. link] Zack Nice analysis!

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Where twitter might be good for designers, facebook is perhaps better for small businesses. link] Nisha Pawar There are many niche markets and social media out there. [link] Christian Logan I'm ready to look harder for sure.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JULY 8, 2010

It should hopefully balance out the shiny-object people who declare email is dead. It most certainly isn't.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 8, 2010

link] [link] bkmacdaddy designs Are You Ready for the Opportunity Economy? link] [link] bkmacdaddy designs Are You Ready for the Opportunity Economy? link] [link] Lenox Powell RT @jaybaer: Are You Ready for the Opportunity Economy? link] [link] Coding Koala RT @bkmacdaddy Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

You should try it Zeenat [link] @zeenatrasheed [link] Decatur Design 39 Daily Social Media Tools For Bloggers: [link] Christy K Schutz Jay, do you ever SLEEP!? The 39 Social Media Tools I'll Use Today [link] [link] Kim Stobb The 39 Social Media Tools @jaybaer Will Use Today [link] (So many toys; so little time!)

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. relevancy = respect) from @jaybaer [link] [link] Hive Online Design RT @AmberCadabra: Are you treating your fans like cattle? As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. You can see that in their decisions, collaborations and design. E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Online Marketing Institute

OCTOBER 31, 2010

You should try it Zeenat [link] @zeenatrasheed [link] Decatur Design 39 Daily Social Media Tools For Bloggers: [link] Christy K Schutz Jay, do you ever SLEEP!? The 39 Social Media Tools I'll Use Today [link] [link] Kim Stobb The 39 Social Media Tools @jaybaer Will Use Today [link] (So many toys; so little time!)

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122