Oktopost
SEPTEMBER 22, 2021
There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)
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Inbox Insight
OCTOBER 19, 2023
The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. It’s about taking that buzz you’ve created around your brand and turning it into tangible leads that can potentially result in sales.
Brandpoint
AUGUST 21, 2023
In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.
Adobe Experience Cloud Blog
OCTOBER 4, 2012
by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.
Directive Agency
JULY 31, 2023
A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. No company does this better than Clickup.
Sprout Social
JANUARY 2, 2019
For example, a flurry of likes or comments on a specific post means that you’re capable of creating buzz with that type of content. Although any top-of-funnel social traffic is a good sign for brands, the ability to measure the financial value of that traffic is crucial for accountability. Organic social. Paid social.
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