The Point

DECEMBER 17, 2010

However, already 70% of the B2B buying cycle is complete by the time sales people engage, according to SiriusDecisions. Even for consumer transactions involving a sales person, such as a new car purchase, B2C companies must contend with Web-based influences, such as rating services and an explosion of peer opinions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Content Marketing Institute

APRIL 10, 2018

He’s down one team member, which means he needs to spend a lot more of the day working directly with customers. Yes, you may have research that shows an 18-month buying cycle for contracts over $100,000. In the HubSpot: Inbound Marketing and Web 2.0 If not, spend time with three to five of your customers.

Buyer Personas 107

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 107

Industrial Marketing Today

AUGUST 20, 2010

Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). They want better qualified and sales-ready leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 3, 2010

You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? Is your website redesign project on hold waiting for marketing to deliver content? If so, you know the frustration. It is relegated to the bottom of the totem pole of deliverables.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Industrial Marketing Today

JULY 6, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

B2B Marketing Traction

MARCH 26, 2010

Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis. You can set up a private list of prospects using Twitter’s list feature to make it easier to spend more quality time with prospects. Too many tweets and your prospects may get annoyed.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

Online Marketing Institute

JANUARY 25, 2010

So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

LeadSloth

JANUARY 12, 2010

Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Manufacturers and industrial companies have now realized that the vast majority of their target audience is online during a major portion of the buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60