Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The market can be desirably segmented by the brands to target their most relevant personas. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Vidyard

SEPTEMBER 17, 2013

Your audience’s behaviour can help you segment and create better content resources for the resulting nurture process; ultimately allowing you to reach the decision makers you’re after. Then, follow up with a phone call to solicit feedback on the content and probe for a buying cycle.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

SEPTEMBER 10, 2019

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Introduction. Technologies employing emotional analytics enable devises to collect data about users.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 20, 2019

Marketing emails are often sent across a purchased list of customers or to the existing databases of customers. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Figuring Out the Ideal Personas: .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

SalesIntel

OCTOBER 16, 2023

Influences customer buying behavior Consumers want brands to know them on a personal level, and ensure that they can provide them with the necessary solutions they desire. However, at the same time, research shows that personalization can help improve, and increase the customer buying cycle.

ROI 40

ROI B2B Marketing Personalization Planning 40