Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

APRIL 29, 2016

Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Segmentation. Share your thoughts in the comments below!

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

An effective video campaign requires you to segment your audience and target your video content accordingly, by factors like age, industry type, stage in the buying cycle, etc. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr.

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MARCH 22, 2013

Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. After all, those in the early stages of the buying cycle are looking for educational (i.e., You may never cross paths. non-promotional) information.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. I call this the YouTube approach to lead nurturing. Match your content to buying stages. Match your content to buyer profiles.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Heinz Marketing

MARCH 1, 2021

We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. Is it built into like the Marketo and Outreaches of the world? Going back to this point you made about the fact that you’re seeing younger professionals involved in buying decisions, more professionals involved. This is live.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Valasys

JUNE 10, 2020

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Furthermore, another report from Marketo shows that integrating sales and marketing endeavors leads to 209% more revenue from marketing.

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Adobe Experience Cloud Blog

AUGUST 30, 2013

Many marketers will tell you that “engagement” is measured by number of views on YouTube, Likes on Facebook, retweets on Twitter, or downloads of a whitepaper. Those metrics are easy statistics to calculate, but none of them are true signals of buying intent. Content Marketing'

Peer-to-peer 48

Peer-to-peer Content Social Networks Advertising Agencies 48

Adobe Experience Cloud Blog

MARCH 29, 2011

by Katie Byrnes While in Austin, on Marketo’s Revenue Rockstar tour , Jon Miller had the chance to rock the whiteboard at the Software Advice offices. Read below for a quick summary, or watch the video at Software Advice or on YouTube. Buyers want to connect with sales much later in the buying cycle than ever before.

Work Management 48

Work Management Marketing Management Buying Cycle Sales Cycle 48

TrustRadius Marketing

NOVEMBER 2, 2022

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Adobe Marketo Engage. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Adobe Marketo Engage. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Adobe Marketo Engage. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52