Tony Zambito

MAY 13, 2011

.  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  Influence : This is where the report gets a little interesting. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 16, 2012

Some key findings: Overall use of social media in buying is still somewhat low. Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. The Opportunity for Social.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The pattern holds for YouTube and Linkedin, too.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

OCTOBER 8, 2009

LinkedIn Group – Success-Story Marketing Group. Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. Blog Kranzcom Twitter jonkranz.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

MARCH 10, 2016

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream, which users can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot's Social Inbox.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28