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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

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How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

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Lead Generation via Influencers and Experts in 4 Steps

markempa

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). You can also use tools like Twitter, LinkedIn and Google Alerts. Most of us know this as influencer marketing , aka influence development. Remember, less is more.

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Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). You can also use tools like Twitter, LinkedIn, and Google Alerts. Most of us know this as influencer marketing or influencer development.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Aside from keeping customers satisfied, WOM is generally out of your hands. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc. However, implementing an advocate marketing program gives marketers a little more control over their program when executed well.

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Netflix, Google, Snapchat Among Brands to Leverage Stranger Things Product Placements: Marketing Lessons From the Upside Down

Martech Advisor

Word-of-mouth marketing (WoM) and its online contemporary, viral marketing are effective to spread your word like wildfire and, brands need to find ways to achieve that. The Stranger Things product placements perfectly exemplified the use of emotions (nostalgia) and technology (AR) to get the desired effect (leading to strong WoM).

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5 Main Reasons You Should NOT Buy EveryoneSocial

EveryoneSocial

Please message me on LinkedIn with your findings! Maybe your official brand accounts on LinkedIn and Twitter, Insta or Facebook are performing great. Currently, employee advocacy requires the internet, NOT-Netscape, and sometimes our pets (you never know when a VP-of-whatever is a fan of your LinkedIn puppy post!).