Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). to figure out what’s trending & what’s not.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Tradeshows, industry associations, and seminars all remain relevant. And the number of sales-ready leads passed to sales went up 400%!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Personas are the semi-fictional representations of your most relevant customers. Steps to Personalize Email Campaigns.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

Harvard Business Review depicts content personalization as a powerful strategic move towards improving the contextual relevance of pieces of content for customers. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 9, 2019

Google, time & again has employed a succession of algorithms to keep the search engine etiquettes unbiased, relevant & spam-free. As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce, businesses must ease the customer effort to find relevant products by storing the customer search results within a dedicated system such as a CRM. Use Content tailored to specific buying cycles and channels and employ omnichannel retargeting. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

On the contrary, a lower score (especially if the score is critically low below a minimum permissible limit determined by the ISP) can lead to the ISP sending email to the spam or Thrash folders of the recipients. For the email marketing content to engage the prospects, it needs to be highly relevant to the cluster-specific audiences.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 30, 2019

One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. Display advertising requires a lot of patience & can take a bit longer to give positive ROI, depending upon the buying cycle associated with a particular product. As simple as that.

Display 40

Display Paid Content Advertising Agencies Advertisements 40