DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Downstream intent data helps brands better understand their customers and their sales lifecycles. Speeding up the buying cycle.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. On-Demand Webinar.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Choozle

SEPTEMBER 20, 2021

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online. It curates targetable audiences based on their previous online searches and intent.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

SalesIntel

SEPTEMBER 14, 2023

With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Leadspace

SEPTEMBER 17, 2018

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy. For a start, it’s no silver bullet.

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Using this information gives you insights into the tech stack your prospects are using and how your business can help them achieve their goals even faster.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

SalesIntel

OCTOBER 23, 2023

In this article, we’ll delve into the intricacies of SalesIntel’s PredictiveIntent and ZoomInfo’s Intent Signals, helping you understand their features, benefits, and use cases, empowering you to make an informed decision for your sales strategy. What is SalesIntel’s PredictiveIntent?

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Heinz Marketing

NOVEMBER 22, 2020

6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. . Check out 6sense.com for more information on their capabilities , and read user reviews on G2.com

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

Valasys

JUNE 25, 2019

The ROBO (Research Online Buy Offline) report published by Bazaarvoice depicted that 82% of the smartphone users research on their phones about their preferred products or services, but make purchases offline. The intent signaling of the prospects is tracked with the help of website analytics as well as the third-party tools. .

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

TrustRadius Marketing

OCTOBER 3, 2022

This includes capturing leads, nurturing to build pipeline, improving sales velocity throughout the buying cycle, and closing deals. In its ideal form, demand gen touches on the full life cycle of the customer experience and can be both broad and narrow in its initial reach.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

SEPTEMBER 30, 2019

Each company & professionals using the tool are assigned BrightTALK’s proprietary “ intent score ” reflecting on the buying-intent of their prospects & are ranked based on the same. & revisits to demarcate the groups showing exceptional buying-intent which points towards a probable purchase.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

AUGUST 23, 2022

Data from Salesforce states that 72% of B2B decision-makers expect a similar experience from a B2B website as they would from a B2C website — expectations that persist across the entirety of the purchasing journey. In addition, many companies are choosing to involve salespeople later and later in the buying cycle.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Use predictive purchase data to weigh your lead scoring model.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Madison Logic

DECEMBER 14, 2023

There are a number of reasons why this shift is happening: The B2B buying process has become increasingly complex and longer, with Forrester research finding that 67% of B2B marketers noticed buyers are taking longer to commit to purchases than last year. The competition for B2B customers is becoming increasingly fierce.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. However, only a tiny percentage of the data signals from third-party sellers are actually people looking to buy a product, which challenges many marketers to convert prospects.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. SaleIntel also provides technographic , firmographic, and buyer intent data that may be used to filter organizations based on the technologies they employ, their size, location, and their buying intent signals, among other things. Message from our Founder.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Valasys

JULY 9, 2019

Tailor-made & hyper-personalized campaigns based on the intent signals obtained from the prospects through omnichannel marketing for optimizing users’ experience (UX). Talking to the Sales Team helps in discovering vital pieces of information pertaining to the important accounts: .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Heinz Marketing

OCTOBER 22, 2018

We were finding ourselves in this weird conundrum where we needed more independence for the campaign team, and we wanted to free up our marking ops to do more sophisticated stuff around data strategy and cleanup, and around using intent information, and a variety of other things. Sales and Marketing is a continuous loop. Tracy: Yeah.

Sales Management 66

Sales Management Top of Funnel Marketing Automation Services InsideView 66