Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Biznology

AUGUST 10, 2015

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. Below you’ll find their tips and as well as mine. Images aren’t clickable.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40