Remove landing-page search websites
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Include video content in your buyers’ journey

Biznology

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Landing page videos to convert browsers into buyers – good for PPC. Two of the stats revealed.

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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website?

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you.

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What 3,000+ Job Postings Taught Us About Today's Content Marketers

Hubspot

So in this high-demand, low-supply content marketing economy, where are the jobs and what are recruiters searching for in the ideal applicant? Most importantly, the data found a recurring set of key skills recruiters are searching for in the ideal content marketing applicant. 3 Key Takeaways From Today's Content Marketing Landscape.

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How Remarketing Can Help Increase Conversions

Single Grain

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Understand Your Buying Cycle. NOW UPDATED!

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Best of 2008: Web & SEO Copywriting

WebMarketCentral

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."