Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Copyright © 2010 Tiecas, Inc. Is Your Industrial Website Still Just a Business Card? of Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. I highly recommend and use the Thesis Theme. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Copyright © 2010 Tiecas, Inc. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. All Rights Reserved. of Tiecas, Inc. Resources

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

JANUARY 25, 2010

So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle. That Is The Question.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Biznology

SEPTEMBER 12, 2012

Fundamental change is underway; the buying cycle has changed and marketers need to think not outside the box , but outside the organization. Listing features and functionality no longer cuts it. Will that viral campaign you’re putting together violate someone else’s copyright? Storytelling. Substance is king.

Public Relations 80

Public Relations PR Work Management Marketing Management 80

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. ADP Workforce Now.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. ADP Workforce Now.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE. ADP Workforce Now.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52